Content Writer’s Job Description

Content writing is one of the fastest-growing careers in the digital space. It’s an exciting career with limitless opportunities and also a career that you don’t need a lot of experience to get started. So, what is a content writer’s job description? What are the roles and responsibilities of a content writer?

Although content writing is a career that you can start with limited or no experience you do need a few requirements. You have to be a decent writer, have a passion for writing, and be willing to put in hard work.

What is a content writer’s job description?

Content writers create a broad range of different print and digital content for companies. This can range from traditional print media and design to blogs, newsletters, and website copy, to ghostwriting, and creating eBooks. The point of the content is to share knowledge, provide information, or showcase a brand or business’s services and products. A content writer is responsible to research their client’s company, industry topics, and competitors and create unique and high-quality content for their client’s audience.

As a content writer a typical content writer’s job descripion will include the following;

Content Writer Example Job Descripton: Role and Responibilities

  • Be able to meet deadlines
  • Create a content calendar or follow an editorial calendar
  • Indepth, well-research, unique high quality content
  • Follow company guidelines
  • Write in company’s tone or voice
  • Good communication
  • Work and collab with other team members
  • Attend meetings
  • Develop related content for other platforms, such as websites, social, email marketing and campaigns, product descriptions, videos, and blogs
  • SEO strategy
  • Keyword research

Example Qualifications for a Content Writer

  • Writing examples/ or a professional writing portfolio or website
  • Strong grammar, editing, proofreading skills
  • Proficiency with computers
  • Knowlegde with writing programs and software. Examples are WordPress, Google Docs, Microsoft, social media platforms, etc
  • Be able to work independently or with a team
  • Great communication
  • Good time management skills
  • Be able to work on multiple projects
  • Meet different objectivies
  • Follow company guidelines
  • Understand company’s brand image, products, and services

What skills does a content writer need?

To be a successful content writer, you need to have a good work ethic and have a strong writing ability. Especially if you want to obtain a great content writer salary. As mentioned above you don’t need a lot of skills or experience to start a career in content writing, unless it’s in highly specialized fields. However, you do need to polish your writing and your skillset to be able to be successful in the industry.

You might start off with small projects that don’t pay a lot of money but as you grow in your expertise you can become a successful content writer in an industry or a few industries that you truly have a passion for and enjoy.

Here are some of the attributes that a company will look for when hiring content writers, aside from the company’s content writer’s job description.

  • Good work ethic
  • Strong writing skillset
  • Knowledge of SEO (Search Engine Optimization)
  • Be able to write in different tones
  • Ability to work independently
  • Strong interpersonal skills with management and clients
  • Ability to work on multiple projects with different objectives simultaneously
  • Have a strong writing ability and technical knowledge in a few specific industries
  • Strong grammar, editing, proofreading skills
  • Have a passion for writing
  • Be able to follow company guidelines, outlines, and meet deadlines
  • Have the ability to be creative in different writing styles
  • Have the ability to thoroughly research a variety of writing topics
  • Be able to come up with a varity of well-researched topics
  • Be able to provide and write high-quality, engaging, and reader friendly content

What are some content writer’s job description examples?

Companies are looking for content that showcases who they are as a company whether it’s content for their website, blog, for marketing purposes, or to showcase their products or services. Here are a few examples of types of jobs you could get as a content writer. As a content writer, you can create your own content writer salary out of specializing your own content writer’s job description by becoming an expert in a few of the following areas.

  • Website content
  • Content strategy
  • Product description
  • Ghost writing
  • High-quality blog content creation
  • Presentation
  • Research projects
  • White papers
  • High-quality informative guides
  • Brochures and eBooks
  • Marketing materials
  • Editing and proofreading
  • Social media and marketing

Is content writing a good career?

Yes, it’s absolutely a great career. Especially, if you enjoy writing, can work alone and can meet deadlines, follow client guidelines and requests, and be able to manage a variety of different projects. It is currently one of the fastest-growing industries in the digital space. Currently, the average salary is $52,000 per year. Here are just a few of the benefits of becoming a content writer.

  • Flexible work schedule
  • Don’t need a lot of experience to get started
  • Can create your own salary. You can make as little or a much as you want
  • Be your own boss
  • Have creativity in a varitey of projects
  • Have to opportunity to work on projects and with brands you are passionaite about
  • Build your own team of people

Here are a few inspiring quotes that will inspire you as you grow as a content writer.

“You can’t use up creativity. The more you use, the more you have.” – Maya Angelou

“Start writing, no matter what. The water doesn’t flow until the faucet is turned on.” –  Louis L’amour

“To be momentous, create content with purpose.” – Russell Sparkman

How do I start a career as a content writer? Especially a content writer with no experience?

Content writing is currently a fast-growing industry. If you don’t have any experience in content writing but you have a passion for writing and the motivation to work as a freelancer then here are some helpful tips to get you started so you can start getting the content writer experience and salary you desire.

  • A good and efficient laptop
  • Set up your workspace in a comfortable environment
  • A PayPal account so you can accept payments
  • A work email address that’s separate from you personal email
  • A slack account for communication with companies and/or clients
  • A zoom account for meetings
  • Update all your social media profiles including your LinkedIn
  • Create an UpWork account to search for content writing opportunities
  • Motivation to look for other freelance opportunities on websites like Content Beast
  • Set up a portfolio that you can give to potential employers, for example, you could start a blog, and/or create a portfolio on Google Docs with writing examples
  • Create a simple website with your resume, writing samples, services provided, and contact information
  • Publish a few articles on a website like medium or contently
  • Take your writing seriously, even the smallest of projects, write for the job you want
  • Research and read about the industries you want to write for
  • Network with writing groups
  • Search for writing conferences
  • Look for online writing certifications
  • Look for guest posting opportunities
  • Get used to rejection and criticism, its going to happen and it’s ok 


Thank you for taking the time to read through our post on what is content writer’s job entails, including description, roles and responsibilities, and skills. We hope you found this helpful and if you are interested in a career as a content writer, you can use our free checklists to help you get started.

Please feel free to contact Content Beast for writing opportunities. If you are looking for exceptional writers to provide you with high-quality content please visit our website,

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